Choose the people you want to reach
Core Audience targeting options allow you to reach people based on their demographics, location, interests and behaviors. We’ll help you carve out and identify your most efficient core audience and layer it over custom audiences and lookalike audiences to provide your campaign with the most accurate targeting specs.
Target people based on traits like age, gender, relationship status, education, workplace, job titles and more.
Reach people in areas where you want to campaign. Even create a radius around a particular area.
Find people based on what they’re into, like hobbies, favorite entertainment and more.
Reach people based on their purchase behaviors, device usage and other activities.
Get in touch with people you already know
Custom Audiences help you find your existing constituents, voters and supporters on Facebook. Connecting with people on Facebook who you are already connected to can help you foster relationships and drive engagement. Using multiple methods of matching, we can help your campaign match registered voters with up to a 90% match rate to daily active users on facebook.
Build audiences based on people similar to your core
Lookalike Audiences help you find people on Facebook who are similar to your voters and supporters. It’s a powerful tool that uses the insights you’ve gained from your Facebook marketing and increases your chances of reaching people who might be interested your campaign. Once we’ve identified and matched the registered voters most important for your campaign to target, we’ll apply a similar audience to your targeting to account for anyone newly registered who may not have been identified in earlier steps.
The final step
Finally, our team will combine all of the steps above to create the most comprehensive audience target for your campaign. This audience can be built upon or split into pieces so as to have the most definitive target available based on the message your campaign plans to deliver at a given time.
AUTOMATICALLY RUN YOUR ADS
Do it all without a second thought
We will design an automatic platform for your campaign that will take the hundreds of hours of effort and work out of properly targeting your campaigns and make it effortless. This platform will automatically create ads and apply the appropriate targeting to them as your campaign posts content on the fly.